Email hasn’t changed much over the last couple of decades, except for the fact that more people are using email than ever before, every single day. Now, thanks to breakthrough technology, email is finally evolving into its next incarnation: Interactive Email. And we at PowerInbox are excited to develop this technology to bring users the best, most efficient, interesting and engaging email experience possible, all without ever leaving their inbox.
Until now, email as we know it contained nothing but text and images, but with our free add-on, PowerInbox, email is transformed into a rich, interactive experience. Not only does PowerInbox finally make possible the display of a wide variety if rich media (including video) right inside the email, but it also endows senders of interactive marketing emails with instant brand recognition and authenticity thanks to our Inbox Icons feature, which displays the sender’s icon beside their email in the inbox.
As it turns out, however, we are not alone in our mission to bring interactive email to the world. ActivePath, a cool company that has also been developing a huge range of email apps designed to let you perform actions inside the email itself – also believes that the next generation of email will be collaborative, real-time, and interactive.
It seemed logical, therefore, for PowerInbox and ActivePath to combine their passion, technological expertise and funding. So today we are announcing our merger in order to forge forward as the leading force behind the introduction of Interactive Email to inboxes everywhere.
“Both teams shared a common vision for increasing engagement through interactive email so putting them together was a natural conclusion. There was a great chemistry and mutual desire to shake up the status quo of today’s static, low converting email,” according to Jeff Kupietzky, CEO of the new combined company, to be known as PowerInbox.
Although the merger is still fresh, the two teams at PowerInbox and ActivePath are already hard at work to develop an even better add-on that will include not only the best features of each of the individual add-ons, but even more cool functionality for our users to enjoy.
For now, existing PowerInbox and ActiveMail users can continue to enjoy their existing add-ons, however the ActiveMail add-on will eventually be phased out and seamlessly replaced by an enhanced version of the PowerInbox add-on, expected for release early next year. Existing users will not have to perform any new download to get the updated version.
“Our customers and end users are our highest priority and we are committed to ensuring the smoothest integration, with minimal disruption for our stakeholders” said Matt Thazhmon, co-founder of PowerInbox.
So whether you’re already using PowerInbox or ActiveMail, or not, if you’re interested in the future of email and in joining the growing community of interactive email pioneers around the world, then feel free to subscribe to our email program so we can stay in touch and let you know when our ground-breaking new add-on will be available for download.